Consistent follow-up and patience brings positive results

Six months had passed since I had joined my new company, but I did not get any break through in getting even a single order. At the time of joining this company; Sahib (Sr. Vice President and Business Head of a building material company based at north India) gave me a new car key and told me that “the whole of national capital region (NCR) is your territory, just go and get the orders” and wished me all the very best for my new assignment.

Every morning, I used to leave with a new mission to concur. Some clients would listen to me patiently but would not give any order; another set of clients would not even listen to me while a few decent customers used to welcome me, offer a cup of tea and then allow me to leave without an order.

I was running from one builder to another for a break-through order, but it seemed luck was not in my favour. I was getting impatient with myself and had started worrying about my new job, place and products. In spite of all odds, one thing was in my favour and that was my Sahib’s confidence in me, which continuously gave me the strength, power and energy to go to new clients with the same zeal, excitement and confidence.

With each passing day, it was becoming more and more difficult to earn the salary without performing and this guilt of non-performance was so strong that by default, I used to leave every day in the morning to meet with the new clients with the hope of closing the sales-call that very day. It was a very painful experience and with the dawn of each day it was becoming yet more and more difficult to survive without results. Still I was not ready to accept the defeat and did not want to prove myself and my Sahib wrong by declaring myself a “failure”.

It was a “Catch-22” situation, with one-way traffic where nobody could take a u-turn and go back. Here, either you perform or perish; there was no other option available to me.

I had decided to try again and again till real success knocked at my doors. It was not a day-dreaming but I wanted to prove it to myself that consistent follow up and patience with the prospective clients would definitely bring positive results. Moreover, I was having the blessings of my Sahib and God Almighty with me, which was more than sufficient to win over in any given situation.

After eleven months of continuous hard-work, I got my first break-through in the shape of a trial order of three units from an upcoming builder of Ghaziabad, which was executed within three days. This followed with another order worth Rs.14 crores, to fulfill all their requirements of our products, for their four upcoming residential projects.

With Prayers

Gurcharan