Life is more than Buying and Selling

Whatever I wanted in my life, it has never happened and whatever happened was beyond my imaginations and expectations. Things I not even thought of in my dreams came true and it came in front of me without giving me any chance or choice.

The truth of my life was looking straight into my eyes without blinking an eyelid and I was simply watching it helplessly because I was having no choice either and I was forced to accept the same as a verdict of my destiny.

Right from my childhood I was fond of reading and writting. I always wanted to become a writer and a story-teller but I became a hardcore product-seller and a salesman whose primary job was to please the clients by providing them with the best of products and services.

In the sales profession, client’s happiness comes first and self help comes last. The first lesson which is imparted to every salesman is to understand the customer’s requirements first and his existence was directly linked with the survival of his “Client”. They were taught from the beginning that the Client is a real “King” and they have to do every thing possible to please the client at all cost and at the end of the day, they have to make the client very happy with the products and services they offered.

As a matter of fact, it was very difficult to understand whether the client actually needed those products/ services or not, moreover, it was not any salesman’s purgative also to know about it. Because they can’t be judgmental, at the end of the day, it’s their profession, responsibility and prime duty to perform accordingly, on prime-fascia.

The job of a professional sales person used to be first creating an environment and developing the need, want and desire amongst their prospective customer/clients and thereafter offer them the right product-mix and services to fulfill those need, want and desire in totality.

If we look back and evaluate the buying process with an x-ray eyes, we will come to know that in many cases the actual need was never established fully at the first place and due to target presure from the seniors they end-up over-selling the sales transaction has been made and it was the direct impact of the Third-P of the Marketing-mix (Product, Price, Promotion and Place) which resulted in wrong-sales.

The today's professional salesmen are actually very intelligent, clever and smart and they go out of their way to satisfy the customer’s ego, hunger, thirst and requirement/s by fulfilling all their demands which have been created by the market dynamics.

They offer them a solution, which is in the interest of both the parties and hence the deal is stuck between them and it looks like a win-win situation on the face of it, but if we go deep down and analyze, we will find out that this need may not be there at the first place and every thing was an illusion which was artificially created by the sales environment to fulfill the need, want and desires of the customer.

In the beginning, the said salesman used to feel guilty of over/wrong selling but after repeating the said act again and again with the clients, he becomes an expert enough to even fool himself. He also has started living in the same illusions that the need was actually their hence he is not guilty for the said act. But deep down in his heart, when he really start thinking about his clients, he becomes very impulsive, uneasy and uncertain of his acts and deeds because he has never treated his clients as a human beings at the first place and throughout his professional life the client remains a customer only, nothing more nothing less and the same client is only a via-media of achieving his pre-set sales target/goals and he is not at all bother or worried to know what the client actually needed, wanted and desired in his life.

But we know for sure, life is more than Buying and Selling, but it's easier said than done.

With Prayers,

Gurcharan